Greek's Pizzeria

From 2022 to 2024, I led the creative execution for Greek's Pizzeria while navigating strict franchise brand guidelines at The McKinley Avenue Agency. This role required high-level creative problem-solving to deliver fresh, modern designs that revitalized the brand’s local identity without deviating from its established heritage. I architected a digital-first approach that transformed traditional assets into high-performing marketing collateral tailored for a university audience.

The success of this strategic alignment was validated in October 2023, when my work won first place for Best Digital Ad at the CMBAM awards. I collaborated with content teams to capture the tactile, communal nature of the product, providing clear direction to ensure all visuals felt authentic and "thumb-stopping" in a crowded digital landscape. This experience proved my ability to find innovation within constraints and deliver polished, award-winning design that drives measurable brand recognition.