Hiatus Creative

For Hiatus Creative, a business founded by a photography and videography duo, I developed a brand identity that seamlessly blends professionalism with their adventurous spirit. The core of the design centered on a simple, creative white rabbit logo, symbolizing curiosity and new journeys. This was harmonized with a neutral earthy color palette for an authentic, grounded feel, and bold typography to convey confidence. Critically, I integrated subtle texture and grain throughout, adding depth and a tactile quality that ties back to their creative medium and organic aspirations.

My process focused on translating their "work hard, play hard" ethos into every visual element. From the minimalist rabbit icon to the carefully curated earthy tones and the robust typefaces, each choice was made to reflect both their dedication to craft and their passion for exploration. The final brand identity provides Hiatus Creative with a cohesive, memorable, and highly versatile visual language that not only attracts local businesses but also embodies their unique mission of creating a life of adventure through their work.