Puerto Vallarta

Designing for Puerto Vallarta, a chain of restaurants in East Central Indiana, presented a unique challenge. The client desired to maintain their established brand identity while refreshing their visual presence. This emphasis on preserving their existing brand image significantly influenced my design approach. I focused on subtle yet impactful color enhancements and the integration of contemporary design elements that complemented, rather than drastically altered, their existing visual language. This approach allowed me to explore the emotional power of color and craft a truly captivating visual narrative for the brand while respecting their desire for a gradual and nuanced evolution.