Puerto Vallarta

I got to lead the visual refresh and social media strategy for Puerto Vallarta, a beloved East Central Indiana restaurant chain. The goal was to modernize their brand look while keeping that local, neighborhood feel everyone knew and loved. Since the client was completely sold on keeping their original logo, I built a fresh design system all around it—bringing in bold typography, rich color upgrades, and a fun, high-energy feel.

I worked side-by-side with photographers and videographers on set, giving creative direction to pull out thumb-stopping, lifestyle-first content. By creating clear brand guidelines for both physical and digital spaces, we gave the whole brand a sleek, unified voice that boosted social engagement and felt like an exciting new chapter, all while honoring where they started.