Ball State Athletics

As the Director of Creative Services at McKinley, I was responsible for developing creative assets to promote various Ball State Athletic events, including football games, basketball games, tailgates, and charity events. The primary objective was to increase attendance and elevate the overall experience for both students and the community. I designed visually striking posters that captured the excitement and spirit of Cardinal athletics. Additionally, I translated the energy of the sports arena into engaging social media graphics, leveraging vibrant and dynamic visuals to boost online engagement and foster a stronger sense of community among the Cardinals' fan base.