Java House Peel and Pour Pods

In 2024, I contributed to the visual identity and market rollout for the Java House Peel and Pour Pod line. My work focused on executing the brand architecture across a diverse range of deliverables, ensuring the premium cold brew aesthetic remained consistent across new packaging variants and retail touchpoints. By applying a systems-first design approach, I helped translate the product's unique functionality into a clear and compelling visual hierarchy for a competitive CPG market.

I played a key role in developing the promotional ecosystem, from digital social graphics to physical point-of-sale displays. A central part of this process involved collaborating with photographers and videographers on-set to produce lifestyle-driven content that effectively communicated the "peel and pour" experience. My work ensured that every marketing asset, whether a digital ad or a retail display, was perfectly aligned with the broader brand roadmap, helping to drive consumer engagement and support the product's national retail expansion.