Ed Carpenter Racing x Java House

In 2024, I spearheaded the creative execution for a high-profile partnership between Java House and Ed Carpenter Racing (ECR). I led the development of a comprehensive co-branded ecosystem, ranging from technical IndyCar livery mock-ups to a viral merchandise collection including race-day tees and limited edition racing jackets. By architecting a visual language that resonated with both coffee consumers and racing fans, I ensured a high-octane brand presence across national sports marketing channels.

A core component of this strategy involved coordinating visual storytelling through high-impact social campaigns and promotional content. I collaborated with photographers and videographers to capture the energy of the track and the partnership launch, providing on-set direction to ensure all imagery felt premium and authentic to both brands. This systems-first approach allowed for seamless integration of the partnership across digital storefronts and physical activations, proving my ability to manage complex, multi-brand visual identities and deliver polished design on a national stage.