Sweetwater

In 2023, I served as a Print Marketing Intern at Sweetwater, where I immersed myself in large-scale production for one of the world’s leading music technology retailers. I contributed to the visual narrative of national publications including ProGear and the Music Educators Technology Resource, ensuring consistent brand standards across high-circulation print media. This role required a deep understanding of print design principles and a systems-based approach to managing a high volume of creative deliverables.

I played a key role in the creative execution for Gearfest 2023, an annual national event celebrating music creators. For this initiative, I designed custom, high-impact posters for a diverse roster of renowned artists, producers, and content creators, tailoring each piece to reflect their unique personal brands while staying within the overarching Gearfest aesthetic. By collaborating with internal teams to align these assets with the event’s visual identity, I helped create a lasting impact for music enthusiasts nationwide. This experience solidified my ability to manage complex project timelines and deliver polished, investor-grade print marketing materials under the demands of a major industry rollout.