Java House

In May 2024, I joined Java House as the sole full-time creative to architect the visual roadmap for a national cold brew expansion. By directing a freelance pipeline and executing high-level identity work, I engineered a systems-first brand ecosystem that transformed a fragmented presence into a cohesive, multi-channel identity. This strategic overhaul drove an organic growth of 15%+ instagram followers and revitalized our Amazon storefront to directly accelerate e-commerce conversion.

I led the end-to-end creative direction for high-impact initiatives, from viral merchandise collections to large-scale environmental branding and seasonal campaign architecture. By blending authentic storytelling with scalable design frameworks, I ensured a seamless brand experience across innovative delivery robotics and college ambassador toolkits, bridging the gap between digital discovery and physical product interaction to drive measurable business impact.