Java House

In May 2024, I joined Java House as the sole Creative Lead, where I spearheaded the visual strategy for their national cold brew expansion. By architecting a cohesive brand identity across social, print, and digital storefronts, I transformed our digital presence into a high-performance marketing engine. My targeted social strategies drove an organic growth of 6,000+ followers on Instagram, while my overhaul of the Amazon Storefront and A+ content directly accelerated e-commerce conversion. From launching a viral, sold-out merchandise line to managing our College Ambassador toolkit, I proved that a structured creative process is the key to driving measurable cultural and business impact.