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Rachel Antanoff
Project type
Paid Social & Performance Marketing Creative
Date
Summer 2026
Designing for Rachel Antonoff at Bowery Boost was easily one of the most seamless, visual-first creative experiences of my career. Because their team consistently delivers exceptional, high-energy photography—bursting with bold prints, vibrant backdrops, and effortless personality—my role was less about heavy graphic manipulation and more about letting the imagery speak for itself. My focus was on editorial curation and brand consistency: pairing their iconic handwritten logo with sleek serif typography, framing eye-catching crops, and adapting single shoots into polished 9x16, 4x5, and landscape ad formats across static and video campaigns. It was a masterclass in clean layout design where minimal intervention allowed the clothing's playful, distinct aesthetic to take center stage and shine.
