Whydah

Since 2022, I have led the comprehensive brand identity for Whydah, a local thrash metal band. My role goes beyond traditional design, I architected an immersive visual world inspired by pirate lore and gothic aesthetics that spans album art, merchandise, and a high-performance web presence. By diving deep into historical iconography, I captured the raw energy of their music while maintaining a sense of visual elegance that sets them apart in the local scene.

To amplify the band's reach, I collaborated with local photographers and videographers to produce stylized, high-impact content that aligns with their adventurous narrative. By providing clear creative direction for these shoots and establishing unified social media guidelines, I ensured a seamless fan experience across all digital touchpoints. This systems-first approach allowed for a scalable merchandise line and a distinctive digital presence, proving that a strong, niche identity can drive deep community engagement and provide a professional, polished presence for an emerging act.